Sheet C-04 · Case record
Client withheld — NDA
Real Estate
Case study C-04 · From the record
9 days
Lead Response Time
Compressing the Real Estate Buyer Journey from 23 Days to 9 Days
A developer managing a portfolio of 8 premium residential projects across Bengaluru and Hyderabad engaged us to build an integrated lead generation and nurturing infrastructure that dramatically compressed the buyer journey and increased qualified site visits by 85%.
Sheet 01 · Challenge
The Challenge
What They Faced
The client was spending ₹2.8 crore annually across Google, Meta, and real estate portals but lacked any system to nurture leads post-capture. The average lead-to-site-visit time was 23 days, their CRM was essentially a spreadsheet, and sales coordinators were manually calling through thousands of leads with no prioritization. Conversion from lead to site visit was 6%, and from site visit to booking was 12%.
Sheet 02 · Solution
The Solution
What We Engineered
We engineered a three-layer infrastructure: immersive project microsites with virtual walkthroughs and real-time inventory displays, an AI-assisted lead scoring system that prioritized high-intent buyers based on engagement signals, and a multi-channel nurturing automation that delivered project updates, price communications, and site visit scheduling through WhatsApp, email, and SMS — all orchestrated through a centralized CRM dashboard giving sales teams real-time pipeline visibility.
Sheet 03 · Results
Client withheld — NDA
The Results
Measurable Impact
Outcomes directly attributable to the systems we engineered. Client identity protected under NDA.
| Metric | Recorded value |
|---|---|
| Lead Response Time | 9 days |
| Site Visit Growth | 85% |
| CPL Reduction | 41% |
| Booking Conversion | 19% |
- Lead-to-site-visit conversion time compressed from 23 days to 9 days
- Qualified site visits increased by 85% quarter-over-quarter
- Cost per qualified lead reduced by 41%
- Site-visit-to-booking conversion improved from 12% to 19%
Sheet 04 · Stack
Technology Stack
Tools & Platforms Used
- Next.js
- Three.js
- Leadsquared CRM
- WhatsApp Business API
- Google Ads
- Meta Ads
- Vercel
- MongoDB
Sheet 05 · Next
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