Sheet C-02 · Case record
Client withheld — NDA
Healthcare
Case study C-02 · From the record
62%
CPA Reduction
Building a 62% More Efficient Patient Acquisition Engine for a Hospital Network
A 12-location hospital network across Karnataka was spending over ₹4 crore annually on patient acquisition with declining returns. We engineered an integrated digital infrastructure that connected their web presence, appointment systems, and CRM into a unified patient acquisition machine.
Sheet 01 · Challenge
The Challenge
What They Faced
The client operated 12 locations but each had siloed marketing, separate websites, and no centralized patient tracking. Their cost per patient acquisition had risen to ₹3,200 while competitors were acquiring at ₹1,400. The operations team spent over 500 hours monthly on manual appointment coordination and follow-up calls, and 40% of web inquiries received no response within 48 hours.
Sheet 02 · Solution
The Solution
What We Engineered
We built a centralized digital platform with location-specific landing pages optimized for local SEO, an intelligent appointment routing system that directed patients to the nearest available specialist, and a multi-touch automated nurturing sequence. The CRM integration ensured every inquiry received an instant response and was systematically moved through the patient journey with zero manual intervention for routine follow-ups.
Sheet 03 · Results
Client withheld — NDA
The Results
Measurable Impact
Outcomes directly attributable to the systems we engineered. Client identity protected under NDA.
| Metric | Recorded value |
|---|---|
| CPA Reduction | 62% |
| Conversion Rate | 12.4% |
| Time Saved Monthly | 420 hrs |
| Appointment Growth | 185% |
- Cost per patient acquisition dropped from ₹3,200 to ₹1,216
- Web-to-appointment conversion rate increased from 3.8% to 12.4%
- Manual follow-up hours reduced from 500+ to under 80 per month
- Online appointment bookings increased by 185% across all locations
Sheet 04 · Stack
Technology Stack
Tools & Platforms Used
- Next.js
- TypeScript
- Salesforce Health Cloud
- Twilio
- Google Ads API
- Meta Conversions API
- Vercel
- PostgreSQL
Sheet 05 · Next
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